ON PURPOSE
John McDonald John McDonald

ON PURPOSE

An interview exploring how your organization can cut through the noise and align on a simple, compelling PURPOSE? (and why you should)

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NAILED IT
John McDonald John McDonald

NAILED IT

Here we share an outstanding example of how (and why) to share your ‘Purpose Story’ in a simple & compelling way.

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STORYdriven
John McDonald John McDonald

STORYdriven

A step-by-step guide to a simple, proven framework for creating a simple story to explain what you're doing (vision / mission) and why that's so compelling.

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EXECUTIVE BRIEFINGS
John McDonald John McDonald

EXECUTIVE BRIEFINGS

The forces of disruption are shifting fast. Most leaders are very aware that this brings new opportunities as well as risks. We don’t want to add to the noise by posting even more links (you’ve already got more than enough of that from other peoples blogs). Instead, we go deep on specific forces, distill the learnings down to ‘first principles’ and capture that in a formal executive briefing (with a clear & actionable so what).

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