LEARN FROM THE MASTERS
The ability to tell that story in all its glory is one of the things that make that the worlds’ most iconic entrepreneurs and innovators so successful. As it turns out, the framework for a great story is also remarkably effective for fine-tuning your strategy, so we simply mashed them together into something we call STORYdriven Strategy.
It’s a simple and remarkably effective approach for building a ‘WHOLE’ story, meaning a compelling narrative about not just your solution, but your epic insight, your vision and your rock-solid strategy for maximizing value and impact. It’s in a keynote format, so you can walk straight onto the stage at the next TED, but it’s structured so you can draw from it for collaterals : pitches :: web etc. In short, it’s the foundational story-arc for all of your organizations communications and the best part is that the process itself builds leadership alignment on exactly how you’ll capture value and defend it.
