THE FASTER YOU GROW THE MORE IMPORTANT STRATEGIC STORYTELLING BECOMES
why?... because, while market growth is critical, it doesn’t guarantee value growth. That’s a PROBLEM, because it’s nearly impossible to attract top investors or talent if your story doesn’t convince them that you’re on a clear path to increasing company value (because that’s how they get rewarded for helping you succeed).
… AND NOW THAT THE FREE-MONEY ERA IS OVER, STRATEGIC STORYTELLING MATTERS MORE
why?… because the investor mindset has shifted and returns are now priority#1. That means that if you’re not on a clear (and defensible) path to growing the value of your company, you’re going to find it almost impossible to attract the money (& talent) that you need bring your vision to life. In this era, your story needs to demonstrate both market growth and value capture. To do that, you need alignment on:
a) what success looks like,
b) where value will get created… and
c) what you need to execute on to capture (and defend) your fair share.