VALUE CAPTURE STRATEGY

You’ve achieved market-fit and now you’re focused on growth. Congratulations, you’re on the path to success. The problem is that market growth alone is not enough to maximize the value of your company. Value Capture really matters because hyper-growth takes money and investors are only interested if they see a clear path to increased value (because that’s how they get a return).

**VALUE CAPTURE DOESN'T HAPPEN BY ACCIDENT**... it requires you and your leadership team to get 100% aligned on what success looks like (no hand-waiving), where you believe value will get created and how you intend to capture your fair share (and defend it). This level of clarity is not something you can achieve through faster product iteration. It takes focused effort, working ON the business (not just IN it).

It's our job to help you align your vision, story and execution with a clear path to maximizing value while you accelerate growth.

THE FREE-MONEY ERA IS OVER
… the end of the ‘free money’ era has brought a renewed focus on investor returns. Market Growth still matters, but without a credible story on how you’re going to grow company value, will be almost impossible to attract the money you need to execute on your vision.

SIMPLE VALUE PROPOSITION
A compelling investor story is one of the most obvious benefit we provide, but the benefits go much deeper. One of the first things you’ll notice is that honing your value strategy immediately removes ambiguity about:
a) what success looks like,
b) where value will get created &
c) how your organization will capture and defend it’s fair share

A MASSIVE VALUE UNLOCK… there are 3 immediate benefits to getting your leadership team to a stage where they have connected the dots with this level of clarity & alignment:
. ACCELERATE EXECUTION… removing ambiguity on what success looks like and how you will maximize value reduces execution friction.
. INCREASE AGILITY… removing ambiguity on the fundamental assumptions behind the value strategy makes it much faster and easier to absorb learnings and/or adjust to exploit emerging opportunities when the forces of disruption shift.
. INVESTOR CREDABILITY… a clear value-capture story a critical element for your investor pitch because if investors don’t believe that your company is on a path to higher valuation, they simply won’t invest (because increased company value is the only way they get rewarded), but no matter how compelling the story, they also need to see alignment and conviction across the organization, and that all starts with the leadership team.

VALUE CAPTURE IN 3 STEPS

STEP 1 is to build leadership alignment on what success looks like:
… Where will value get created? (what value will your success unlock?)
… How will your organization capture (and defend) it’s fair share of that value?
… What do you need to have accomplished to make this happen (and does your execution roadmap line up with this?)

WHY? … because developing a shared view on what success looks like (no hand waiving) is really the only way that leadership can hope to maximize company value. Endless product iteration is never going to get you there. Value Capture takes deliberate effort… it takes carving out time to work ON the business, not just IN it.

OUR APPROACH – we created simple, powerful tool to ensure execution lines-up with with the vision and value capture strategy. We call it the BOARD :: BOARD (because it’s the board you use for discussions with the ‘board’). LEARN MORE ABOUT ALIGNED EXECUTION HERE

STEP 2… ALIGN EXECUTION
Once you’ve achieved product market fit and start to focus on growth, it suddenly becomes important to convince investors and talent to help you bring the vision to life. A compelling value strategy is step-1, but unless you can show evidence that both your milestones and your execution path are in-sync with your value capture story, it simply won’t be credible.

STEP 3… SUPERCHARGE YOUR STORY
Your product story is not going good enough for convincing the best talent and best investors to come on this journey with you, because they need to see what you see and find it so compelling that they want to help you bring your vision to life. LEARN MORE ABOUT INVESTOR READINESS HERE.

Our STORYdriven framework is a ‘strategy-first’ approach to making your vision and strategy insanely compelling. We know it’s astonishingly effective, because the 200+ leadership teams we’ve helped hone their story have told us over-and-over that our Story-Driven approach is a 10 out of 10.
LEARN MORE ABOUT STORYdriven HERE

PROVEN FRAMEWORKS
We’ve been through this with countless leadership teams and have honed an approach that is highly effective for building initial alignment and ensuring agility for when ‘shift’ happens (because it does).

Every situation is unique, so everything we do is custom-fit. Together we can draw from a rich collection of frameworks and samples to match your priorities, budget, culture & cadence.

INVESTOR READINESS
Market growth requires a ramp-up of marketing & sales, onboarding & support, corporate admin etc.  It’s a huge undertaking and often requires outside capital.  The challenge is that investors aren’t buying the product, they are buying into the story about why their investment will grow as the company goes up in value.  That means that the Story, Support Materials, Comparables, Process and Legals are all entirely different than what you’ve created to sell the product… and if you are note well prepared, you will be harshly judged.

OUR TAKE… the requirements are well understood, and the time and effort can be reduced with clear templates and samples, but it’s worth the effort because there is rarely any time to backfill with materials once the funding process has begun.
LEARN MORE ABOUT INVESTOR READINESS HERE

WANT FOR MORE INFORMATION?
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