It takes no more effort to build a high value company than a low value one.
“Value Strategy” isn't nearly as mysterious as it sounds. What the whole thing boils down to is this... buyers and investors have a shopping list of things that they look for (some of which add value, and some of which take value away), and if your company focuses on the right things, its value will go up.
Easily said, but some companies lack the resources or experience to drive the Value Strategy process. It is here that Rampworth can help - working with the senior team, providing a facilitated process and direct support as required.
We've been successfully providing this service for close to 10 years. In fact, it was our obsession the strategy that drives company value that first inspired us to form Rampworth in 2004. Since then we've continued to refine our process and support.
A PROVEN PROCESS
Our unique methodology takes the mystery out of the Value Creation process and introduces new avenues to access capital. In simple terms, we help clients uncover the “value-triggers" that provide the most leverage in the capital markets, then hard-wire those value-triggers into their strategy and action plans.
BENEFITS - Our approach is grounded in practical experience, so the results are straightforward, manageable and remarkably rewarding. There are to obvious benefits:
1. Higher Value - by re-calibrating strategy to more closely align with capital market "value-triggers".
2. Shed Noise - by eliminating low value activities and building stakeholder alignment.
It's easier than ever to start a company, but harder than ever to build a business... we can help with that.
Working "IN" the business is a fact of life, but many entrepreneurs struggle to find time to work "ON" the business - despite the fact that it's the only possible way to maximize value.
Our approach is to join the senior team as a fractional resource, matching pace and spend with the company's resources and natural rhythm. We provide a practical framework, templates and content samples, and hands-on guidance. We do this without brining a 'one-size-fits-all" framework; instead, we work collaboratively with the team to ensure that the final output has genuine buy-in.
BENEFITS - a credible corporate package (strategy / business plan / financial model etc.) immediately adds value with investors and corporate partners. In addition, the process itself leads to greater clarity of purpose which leads to improved alignment for all stakeholders.
Many folks confuse SEO with web strategy, and that is a very costly mistake.
The impact of the Internet goes past marketing... it will impact a company's value for prospective investors and partners, whom routinely use the web as a part of their validation process.
At Rampworth, we believe that a successful web strategy should give you more influence than your competition, but that to achieve this requires clear visibility into the online behavior of your prospects as well as your competition. That’s why we use powerful visualization tools to demystify the data and develop insights into online behavior (customer & competitor)
We also believe that your online investment should make sense financially, which is why our strategy process includes deep financial analysis, and why all of our recommendations are ROI driven. After all, an online investment isn’t about endless data, it’s about making a profit. Whether you plan to do that by attracting more sales, or more qualified leads, the effort can and should be held accountable to clear financial targets.
But what about SEO?
Of course we use optimization, but SEO should never be confused with getting the strategy right in the first place.
In fact, it’s quite common for the SEO data to hijack the business discussion, and we guard against that by keeping "return on investment" font and center... where it belongs.
BENEFITS - Our unique approach to web strategy finds opportunities to generate profit from previously hidden pockets of targeted search. The visualization tools that we use not only demystify the strategy formation process, but increase the level of accountability for future online spend (Paid & Organic / SEO & Social).